FOR BRANDS AND PARTNERS
Be the brand that got it.
People living with invisible chronic illness are sold to constantly and understood almost never. They can spot a brand that has done five minutes of homework, and they tell each other. Turning up here properly buys you something an ad cannot. Nothing on this page has a price on it, because every good version of this starts with a conversation.
WHO YOU WOULD BE REACHING
Small, loyal, and hardly ever spoken to properly.
who they are
They research everything
Nothing gets bought on impulse when your energy is rationed. They read, compare and ask other people first, so a recommendation from somewhere they trust does most of the work.
who else buys
They rarely decide alone
Partners, parents and friends buy the thing too, usually as a present, usually after reading the same page. One reader is often a household.
how long for
They stay
This is not a phase somebody grows out of. A brand that helps once is still on the list years later, and gets named every time somebody new asks the group what works.
the opening
They are used to being got wrong
Which is the opportunity. The bar for being the one brand that speaks to them like adults is embarrassingly low, and nobody who clears it gets forgotten.
WHERE YOU WOULD SHOW UP
Four places, and the honest state of each.
ISHLY launched in September 2026, so some of this is running and some of it is coming. Here is where each part actually stands, rather than the version that would sound better.
Good-ish, the podcast
Life questions rather than diagnosis summaries, with lived experience and qualified expertise in the same conversation. Arriving early 2027, which is the cheapest moment there will ever be to be part of it.
Fine-ish, the magazine
A proper read people keep and pass on. The right home for a partner with something useful to give.
The list
Written like a letter, not a broadcast, and opened because of it. Growing now, and the place where a recommendation carries the most weight per reader.
The Energy Journal
Out now and in people’s hands daily for twelve weeks. Collaborations, inserts, editions for a specific group, or simply buying a stack of them for the people you look after.
THE PART MOST BRANDS SKIP
What we will not take money for.
This list is here for you as much as for the reader. The reason a mention from ISHLY is worth having is that this audience knows we turn things down, and knows what kind of things. Anyone can buy an ad. Not everyone can be carried here.
- Nothing that claims to cure or reverse a chronic condition. Not a supplement, not a device, not a protocol, not a diet.
- Nothing that makes the reader the problem. No mindset, discipline or willpower framing, however softly it is worded.
- Nothing that needs somebody to be ill to work. No fear, no urgency built on a symptom, no photographs of somebody before and after.
- Nothing we have not used or checked ourselves. If we cannot say why it helps on a bad day, it does not go out.
If you are reading this list and nodding, we should talk.
WAYS IN
Pick the one that suits what you have.
Back an episode
Your brand sits with one conversation, read in our words rather than yours, and stays in the archive for as long as people keep finding it.
Back an issue
A whole issue of Fine-ish, including a page that is actually worth reading rather than an advert wearing a page’s clothes.
Take a series
A run of episodes or issues around a theme your brand has a real claim to, so you are part of the thing instead of interrupting it.
Make something together
A product, a guide, an edition, a workshop. The strongest version of this, and the one people screenshot and pass on.
Join Our Free Trial
Get started today before this once in a lifetime opportunity expires.